Google adwords , the name itself defines that it’s for ads. Google makes everything easy to use to give users a great experience without hustle. About 97% of Google’s total revenues come from advertising.(source) Google AdWords Was Launched in year 2000 with just Beta group of 350 Advertisers.(source) Adwords are the best way to get more sales and increase visibility in less time. So let’s just dive into strategies,
Pick highly relevant keywords
Keywords play an important role in ad campaigns. The more relevant the keyword, the more visibility you will get; but sometimes we need to check how our keywords are performing. Many companies overload the ad groups with high traffic keywords to get more exposure , but this is not the right way, adding more keywords can cost you more and can hinder your efforts. The goal is to get more conversions ,not to add more and more keywords.
It’s all about the relevance of your keyword , the more relevant keyword will increase your ad quality score. When you have a great quality score you need less to pay. Focus on relevance rather than adding a lot of keywords.
Choose the right landing page
Landing pages play a very important role to hold the visitor till the conversion. If you don’t choose the right landing page the visitor will click on your ad and bounce back immediately. This can make you pay for useless clicks and don’t get any profit.
To figure out the best landing page, you need to experiment different ways to get more profit . The best way is A/B testing. You could create multiple ads that are identical in their copy but different in their destination. This experiment could show you which is most effective at retention and guide your strategy.
Make sure to test compelling call-to-actions (CTAs)
For CTAs, you need to target the audience. According to the audience, use different CTAs. For example, “sign up now!” is not more effective than “learn more” in one scenario. Just group the audience and make CTAs according to them , this will lead you to great conversions.
Infact, the capital letter of the first word can also influence your ranking of ads. I personally found this little thing affects ads a lot. You can use A/B testing in this scenario also for better results and make changes according to your observations .
Adjust your ad schedule and cycles
Scheduling is one of the most important things to do. Many companies run their ads 24/7 because they think this will generate more conversions, but that’s not true. Schedule ads and make a cycle for them to repeat .
Just follow the trends,occasions and festivals to schedule your ads. During those periods users are more active and they are ready to invest. This scheduling saves our money and doesn’t allow it to get wasted without any outcome. Watch the trend of weekday vs. weekends clicks. AdWords can be a quick way to capitalize on that topic and drive people to your website.
Negative keywords optimisation
Negative keywords can reduce a lot of useless traffic to your ads and can reduce wastage of your money too. You need to identify the negative keywords with the help of the performance planner of google adwords .
Just analyse the data and predict the negative keywords , and test those keywords and trace your performance then optimise your results. Negative keywords will filter your audience so that you can make them conversion. The most important thing is to identify the right keyword which is stopping your traffic to get converted.
Remove the duplicate keywords from your keyword list because you are paying for them also without any conversions.
Prioritize your budget
Make your budget with a lot of focus and set daily maximum spending limits. This will help you to spend less and get more analysis. On your first go, don’t spend all your money as this will lead you to perfect loss.
I suggest you spend less for a few weeks and analyze the performance of your ads. Then group the most effective ad groups and invest on them to get better results and remove those ad groups who are not performing good.
Making a daily spending limit the formula for that is : Total budget / number of days in month = daily budget.
Making a perfect budget can make you win the game of ads.
Focus on mobile friendly ads
Mobile uses different search methods like voice search, use short words to search. Mobiles have a much greater audience than any other device so we need to focus on mobiles also and make separate ads for mobile only.
Google adwords also provide responsive ads to automatically adjust in any screen and reduces our efforts to make different ads. To make more effective ads, I should suggest you to take help of AI of google.
Make sure your all landing pages are mobile optimized and responsive.
Make remarketing lists for search ads
A remarketing list is a list which contains the information of visitors who visited your site and have shown interest in it. Targeting them will lead you to more conversions and your money worthfull.
Remember this thing that they visited your site without converting so you need to give them a strong reason why they should buy your service or product. Remarketing lists are the most effective way to target the interested audience and make them convert. This list helps you to draw again their attention and provide extra incentive to convert.
You can set your bid according to this list based on whether that person visited your site or not again so now you can focus on that audience who visited again and has a higher chance to get converted.
Use shopping campaign for e commerce
Shopping campaigns are very crucial for e commerce, this campaign completes your ads. From this campaign, you will tell google about your products with short description and price. These ads appear when a consumer puts a query in google search to buy a product similar to yours .
To make a campaign , upload a list of your products to the google merchant with your google adwords account. Set a minimum and maximum limit and then you are ready to go .
Use location extension for local visibility
Location makes your ad more relevant and more likely to get visible to your nearer audience .This is helpful for local businesses to make the customers visit their shop.
If you provide more information relevant to your site, google adwords will provide you a better quality score.
This will lead you to more sales and more conversions.Using the geo-targeting allows brands in both groups to create a more precise prospect list, thus helping to control costs and boosting the success of their campaign.
Use ad extensions for ads
Extensions help your site to get more relevant. These also boost your performance and make you generate more traffic.
There are three universal extensions :
- Sitelinks: use more links where visitors might find more useful.
- Callout extensions: include short messages with call to action statements.like= learn more,sign up now! Etc.
- Structured snippets: additional information about features included in you ad. This a list of features to provide more information.
You will find more recommendations by using optimization. This provides us the optimizing score between 0 to 100%, the higher the score the better the performance.
Use performance planner
This tool is used to analyse the performance of ads , this provides you the report of your performance . It is recommended that you should use it once a month. This uses machine learning to analyse your performance and give you the csv. This also shows you the recommendations to increase your quality score and make your performance better and better .
Right Keyword Match-Types
Keywords should use match types to group the list of keywords and target the perfect audience for their interest.
There are four match – types :
Remove misspelling and underperforming
Keywords :
- Removing misspelling and under-performing keywords can increase more relevant traffic and can reduce the cost of ads.
- To identify them give proper attention to the performance and then analyse them .
- Best way is A/B testing methods to identify them .
- Keep experimenting and it can give you the best results .
With or Without Search Partners
Google has a great network and has great search partners such as: aol.com, about.com, ask.com and more.
With search partners you get a huge audience and you have a lot of opportunity to convert visitors . This can increase your visibility and existence .
Without search partners you can save your money spending on a non targeted audience , it also always allows you to focus on limited targeted audience .
By tracing the performance of ads ,with or without search partners, we can choose to continue or not with search partners.
Till now if you read this I bet you that now you can run an ad with confidence, to get more profit.
Author Bio:-
I am Pranjal Parihar,author at Wizseoservice and I am pursuing B.tech in information technology, love writing content about digital marketing trends. I specially share my own strategies and unique one .