By Dave Brown
Search Engine Optimization has become a permanent part of content strategies in the past few years. Thanks to businesses going digital, there’s fierce competition to rank higher and gain more visibility in the online world.
Luckily, Search Engine Optimization, or SEO, is a powerful strategy that promises just that. With its components, SEO allows businesses to show up in a large pool of searches, draw traffic towards their website and also improve other metrics, which result in profit and revenue!
So what are the 8 must-have tips for killer SEO?
1. Focus On Readability
SEO heavily focuses on readability. Readable content incorporates simple language that is easy to understand by readers of any caliber. It also refers to content that has been structured properly. The way the information has been divided, sorted and explained helps to create a flow that makes the content a great read.
So, the next time you decide to churn content for your webpage, remember to use components like headings (H1, H2 and H3, for example), paragraphing, numbering, and bulleting and tools that will give your content scannability and readability.
2. Incorporate High-Ranking Key Words
Keywords are extremely important if you want to increase your brand’s visibility and draw organic traffic towards your website. Keywords are the main phrases or words that users type into search engines.
It’s important to focus on keyword density; experts say that between 1% and 3% is the ideal keyword density, so depending on your word length, focus on keyword frequency. This will increase the ranking of your content and up your website’s credibility, too!
3. Page Speed Is Essential
Another very important SEO factor is page speed. According to research, today’s user is not a patient one. Delays in page loading time can increase bounce rates, decrease customer satisfaction and also lower page views, which is detrimental to your website.
And surprisingly, all of these losses can occur based on a 1-second difference! Ecommerce is all about customer satisfaction and experience, and if you want your brand to have a great rapport and more conversions, improve your website’s page loading speed.
4. Include Call-To-Actions
CTAs are also super important when it comes to SEO. Call to Actions help your content to rank well in the search engine indices and give your customers easy access to the action they’re looking for. In other words, CTAs improve user-experience, which is vital for your business.
CTAs should also be placed right after a compelling read – you don’t want a pumped up customer to lose interest if they have to search through your web pages to find the purchase option. It’s also important to make sure that elements that make up the CTA work well, too.
5. Use High-quality Images
Another important SEO tip for great results is to use high-quality images. In the era of powerful phone cameras and professional photography, it doesn’t cost a lot to procure high-quality images – especially if it’s for an ecommerce website or a blog!
Using high-quality images and adding image details help your content to stand. Your website also has a better chance of showing up in many searches if the pictures are great. Besides, if your images are used by other websites, your brand gets more exposure and rapport!
6. Include Meta Details
Including meta details is absolutely essential. It informs your readers about your content and plays a huge role in determining bounce rates and page viewing. If your meta details are compelling and enticing enough, a user is bound to engage with your webpage.
Meta details also help search engines to arrange your content accordingly when it comes to SERPs, which means your content will also show up in searches that are more relevant to your niche and business.
7. Optimize Your Website For Mobile Viewing
Mobile optimization has become a priority amongst a majority of the companies and businesses. Whether it’s a website or just a blog, optimizing it for mobile viewing will also draw traffic and increase conversions from mobile devices – this is a whole new level of exposure!
When mobile optimizing your content, make sure the layout doesn’t lose its aesthetic appeal. It’s also important to optimize your webpage for page speed, elements and other technical factors so that your website loads properly across different devices and screens. This will ensure tons of traffic, higher and more authoritative ranking and improved conversions!
8. Hire Content Writers
Another way to up your SEO game is to outsource your content needs to content writing services or to hire content writers for the in-house team. Professional writers are pros at the SEO game – not just content! Professional content services also know how to optimize your content when it comes to layout, mobile optimization, etc.
Having professionally-curated content is an investment in your brand. Content that professionals create is bound to get more recognition online and is more popular amongst readers. That content also has higher viewing rates and a higher engagement rate!
Conclusion
The 8 must-have killer tips for SEO are used by successful corporations all over to produce bankable material. Whether your business is an ecommerce store or an influencer blog, incorporating SEO tactics is a great way to outshine your competitors.
Because SEO is all about pleasing users, incorporating these tips will help your business produce content that is well-liked and ranks well. You’ll also see an improvement in your brand image and reliability, and your content will be shared and used as sources by other websites, exponentially increasing your outreach!
Author’s Bio: Dave is a copywriter for a content writing services. He specializes in producing SEO-geared content for start-ups, ranging from promotional material to web scripts. In his free time, he likes to read old Archie Comics and jog by the beachside.