This article will go over some easy ways to grow a business online.  As the world is leaning towards using online channels more and more,  it’s increasingly important to develop an online strategy for growth.

In this post, you will learn exactly how to do that!  

7 Easy Digital Marketing Tips
Get Your Business On Social Media

The first thing you can do to get your business online and grow it in a big way is to use social media.  Besides just Facebook and Twitter, there’s a world of social media accounts just waiting for you to sign up for free.

Hiring a social media marketing professional is one way to leverage growth through online marketing.  Or you can simply post regularly and see tremendous growth.

Invest In An Awesome Website

Your website is the face of your brand.  Having an awesome website is a great way to draw in new customers and promote your brand 24/7.

Make sure your website is responsive and has some great calls to action. Doing so will ensure you make the most of your online presence.

Show Off Reviews

Displaying your customer reviews is a great way to gain traction online.  Some tips for reviews include:

  • Display reviews and testimonials on your website
  • Use video testimonials to boost credibility and make customers intrigued
  • Post reviews on FB and other social media channels
  • Ask for a review every time your perform a service to a customer
Use Google My Business

Use GMB to display important business information to customers.  Google My Business is a great channel for many different things.   If you are a local business looking to improve your online presence, GMB is the number one most important listing you should have.  Just follow these simple steps to create a great Google My Business listing.

  • Create an SEO optimized business description
  • Reflect your business information correctly (such as NAP and hours)
  • Upload business photos such as your team at work, location and your logo
  • Select the right categories for your business and be sure that you do not category stuff
  • Post on GMB frequently with updates, important business information, and news
Create Great Long-Form Content

Creating great long form content is something you can do to quickly gain online exposure for your business.  Think about questions your customers often ask, what they may be searching for and other important tips and tricks to create content that wins over customers.

You want to keep a few things in mind when creating content, however.  Some of the things you should consider:

  • Create well written, easy to read long-form content
  • Write excellent how to guides and enticing tips and tricks
  • Use media such as videos and images to create a better UX for potential customers and website users
  • Back up research and properly cite all sources
Use YouTube

Using YouTube is an excellent thing you can do to create a buzz for your business and its offerings.  Be sure to get a great camera and microphone and begin your YouTube journey!

Here are some helpful tips for your YouTube channel:

  • Create a great intro video
  • Plan out and carefully prepare content properly
  • Have a great webcam and a microphone source that sounds good
  • Offer some great freebies and valuable information through your channel
Search Engine Optimization

SEO is one of the best ways to increase online exposure and boost organic traffic.  Basically, your website is reverse engineered to target what customers are searching for when they are on the hunt for businesses such as yours.

With SEO, it’s important to keep some things in mind and choose the right SEO agency.  Below are some tips to consider when deciding upon using search engine optimization.

Helpful tips when using SEO:
  • Hire an agency with proven success
  • Read through reviews
  • Ask for access to analytics so you can monitor keywords
  • Ask the agency what they will be doing exactly

 

In Summary

These 7 tips for boosting your digital marketing strategy should certainly help your business.  If you are unsure about the next steps, consulting with an agency will offer guidance and direction.

We hope you learned some simple tips to grow your business online and wish you the best of luck!

By Mary Beth Gossman