By Aleksi Halsas

Customer testimonial videos have great potential to grow your business. Here is how they are useful:

  • They Improve Business Credibility

Customers who like your products had to first be ensured that your products are worth a try. The initial doubts that came into their minds were about its quality, high-price, value or money and so on. After seeing a good and reliable customer testimonial video, they were intrigued and decided to try. Only after they tried your product, they realized its worth. Customer testimonial videos help improve your business credibility. They give social proof and are more believable. They are more realistic because other customers who have actually used your brand speak about it.

  • Customer Testimonial Videos Help Connect with Potential Customers at an Emotional Level

These videos are made on a more realistic note by regular people who are not actors. They are real customers who have used your products. They speak in a believable way and also share their previous problems with other products. Such videos are more relatable and help you connect with your audiences in a more realistic way. Emotions help people to make decisions. If your product belongs to a category that can excite different emotions in your customers, then you can better connect with your audience with testimonial videos. Other people to want to experience the same satisfaction that some of your customers have felt.

  • Use Storytelling to Grab More Attention

If you want to grab more attention from your buyers, then it is a good idea to include realistic stories and experiences in your testimonial videos. Every video should have a buyer speaking about a problem and then how your product got him a solution. A story that has a happy ending for the customers has more chances of grabbing more attention and hence more business.

  • Build Client Loyalty

You can use customer testimonial videos to build client loyalty. If you really like a product, you automatically get loyal to the brand. Loyal customers always refer others for the product and this gets you more business. You should take opportunities to make every customer feel appreciated and important. If a customer likes your product, ask them to use their own words as a testimonial for your brand. They will definitely feel important and will oblige.

  • Make your Testimonials include a referral pitch

Certain technologies and key terms are unknown to the general audience, but they are definitely impressed with the way your product functions. These technical terms are important if you want your customers to refer your products to others in the right way. If you include these technologies in your testimonials, more people will watch it and understand the terminologies.

  • Customer Testimonial Videos are Shareable

When you have created a lovely video that strings a lot of emotions, you should use social media to increase its viewership. Social media is one of the fastest platforms to get more publicity for your brand. Testimonials are more shareable and hence thousands and millions get to view your video within hours. This is an effective word of mouth publicity. You should include your website URL in the posts so that you get maximum clicks and hence increase your sales pitch.

  • Customer Testimonial Videos are better than Analyst Reports

The opinions of a third-party analyst are considered very important today. You get to know how people view your brand. You can also ask the third-party analysts to review your products or brand and garner you a lot of publicity. But customer testimonial videos have outgrown these analysts when it comes to importance because they represent ‘customer’s voice’ and hence are more relatable.

  • Influence Purchase Decisions

Testimonial videos influence customer’s purchase decisions too. According to a recent survey, 95% of online shoppers read reviews and watch testimonials before making a purchase. 88% of buyers base their buying decisions on online reviews. Testimonials have shown 31% boost in customer spending.

  • Testimonials have higher click through rates

Listings with 5-star ratings attracted a higher number of clicks than those with 3- or 4-star ratings only. A listing with a 1- or 2-star rating attracted fewer clicks. This proves that excellent customer reviews attract more leads. Testimonials have also shown a greater review rate than case studies. Respondents found customer testimonials to be more personal, easier to understand and unbiased. They could capture real emotions in a better way.

  • Video Marketing can help your business grow

Video customer testimonials are an effective way to boost your business. Videos rank higher in the food chains when it comes to boosting customer trust. You make normal customers the face of your business when you share their video testimonials. This factor makes your brand more user-friendly, customer-oriented and relatable.

All these above-mentioned factors prove that customer testimonial videos can help you grow your business.

Author’s Bio

Aleksi Halsas, CMO at Trustmary offers a customer and employee testimonials that create appealing content to engage the readers all around the world. To boost the marketing and sales with high-quality video testimonials is the author’s keen desire.

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