Strategic content is a must-have for any business, but small businesses often skip content creation.
With a limited team, employees of a small business often wear several hats – accounting, sales, management, marketing, and more. Creating written content often gets overlooked because other tasks have hard deadlines and have a more obvious ROI.
But small businesses need to write many things. There are blog posts, sales pitches, instructions or guides, internal communication, and more. If you have an aggressive marketing strategy, writing will also include ad copy, brochures, newsletters, press releases, and promotional material.
You Need a Content Strategy
Building a successful content strategy requires considerable research and planning.
In order to deliver content that will appeal to your audience, this usually requires not only an in-depth knowledge of their interests, passions, and desires but also requires research to be in tune with the latest trends and conversations.
Today’s customers are sophisticated, and credit goes to the digital transformation – they now have access to the internet and mobile applications on a 24-hour basis. They are consuming a continuous stream of video, photo, and text content. Your content competes for space among everyone else’s.
Unless your content is problem-solving, engaging, interesting, or funny people won’t engage with it. Is this something that you’d want to risk?
Maybe you’ve just started writing, but you can read, and that’s a good start. Swing over to your favorite industry blogs and pick up some content ideas that your clients and prospects are likely interested in.
If you’re not quite ready to whip up a full-blown article to post to your own business blog, start with re-writing some of your website copy or creating a brochure.
Commit to Blogging
Making a content plan for your blog is an important first step. Choose a few broad categories to write about to keep your blog focused and list keywords and topic ideas for each category.
Create a posting schedule ahead of time. This way content isn’t left to the last minute and you can create seasonally appropriate articles.
Be sure to make posts engaging and relevant to your target audience.
Generating Content Ideas
Generating an infinite amount of interesting content can be an extremely daunting task, especially since it is the quality rather than quantity that counts most. There are several tools that can be used to generate ideas.
- Google Search Console
This tool is invaluable in identifying any issues which Google may have noted with your website. Google Search Console can also be leveraged to optimize your website so that Google can gain better insight into it and represent it better.
Search Console can also be used to see which keywords are driving the maximum traffic to your website, and from this, a content marketing strategy can be devised. However, audiences can be fickle, so this requires continual monitoring and assessment.
BuzzSumo allows you to search for keywords and find examples of content that gets traffic from that keyword.
By analyzing the content reports, you can track the content which gained the most social engagement along with their “evergreen” score.
If you have an imminent deadline, though, it may be time to consider using SEO content writing services.
Content Writing Services
You might consider outsourcing content writing to an agency that specializes in the creation of content that is search engine optimized. This may include the use of blogs to create brand awareness and customer allegiance, article writing, or the use of social media channels to build up user engagement and promote your brand’s voice.
If you are struggling in writing content, rather than regurgitating existing content or writing poor quality content that will only diminish your reputation, why not try utilizing the SEO content writing services of a professional content writer?
Benefits of Content Writing Services
If content writing is taking up an excessive amount of your energy and time, then using experts to provide the content that you need an help alleviate your duties and provide you with more time to concentrate on other functions of your business.
After all, if you spend all your time reading the latest articles and keeping up to date so that you can inform your audience, who is running your business?